Top Five SEO Landing Page Tips

When landing pages are considered, most strategists think that pay-per-click would let them to drive in targeted traffic. You should choose those keywords that intent to connect. Here are few ways in which you can ensure killer SEO campaigns and landing pages.

Connecting

The content that you’ve written should keep the audience engaged and the very first thing that viewer locates is content headlines, structure, graphics, and bolded elements. Users may spend five seconds in reviewing the site and hence you need to create primary headlines aligned with intent. There should be clear communication and headlines should tell what the page is all about. The headline should be short and it should be capable enough to inspire the viewer’s attention. Users will make quick decision looking at the format of page and content and they will continue reading the post, if they find it to match their expectation. It is recommended to explain things with pictures, which immediately screams ‘authority’.

Resolving

As said above, viewers really do not read the whole thing on a first pass, but they make decision as per their expectations and visual cues. You should never miss a chance to provide engagement, brand recognition, and value. Check out whether or not your brand is obvious and does it have enough reason that make users stick around. Give the right information that makes viewers click around and stick around to engage further.

Engaging

The key engagement choices include action button, add to cart, search for modification or intent refinement, and link of similar products that other users have brought. For example, if you’re holding a real estate or home depot, then ‘add to cart’ button should be positioned in obvious location, so that it would be identified by the users clearly.  You can install many other user-centric options to engage, such as checking inventory, writing reviews, and zoom out/in button.  If you keep related products, search functionality, and other obvious options, it would help in modifying the search query of the user rather than prompting them to click back to SERPs.  Other on-page engagement signals are side navigation, size/color selection, breadcrumbs, and filters.

Driving

By tracking the user interaction and communication on a per-search basis, you can identify the deficiencies or consistencies in matches of search intention to website page or post. You can secure the brand names through user interaction and depth of content. By providing link or click here option, you can ensure better potential ranks and user experience. It is better to include social connection and social sharing buttons, to give your landing page more value.

Measurement

Make use of Google analytic and web analytic tool to measure your traffic; determine the bounce rate and exit rate of a particular landing page. Monitor the performance through search query keywords, and understand conversion trends and traffic to locate the key landing pages for each query topic. Make use of organic traffic KW query report, and custom segments to track the performance of optimized page.

Four Easy Social SEO Tips for Small Businesses

It doesn’t matter if you’re very new to business; you can still enhance or improve your chance of getting ranked, if you approach with the right SEO tactics. With the right action, you can get your site ranked in the top page, when users are searching for phrases or keywords, which is relevant to your website. There are many ways to enrich ranking and here you can see social SEO, which refers to the interaction play and social media network links to optimize the site, so as to achieve higher rankings. These are very simple tips, which you can implement at any time.

Optimizing the Social Media Profile

Your social media profile should be as descriptive as possible; do not forget to include ‘information’ or ‘about’ sections in your social sites. Make use of phrases or keywords to describe your brand, business, and product. If you’re handling Facebook for local users or clients, it is best to include your office or residence address. Do not forget to provide links from your business’ site to your social channels. The category field is often ignored on Facebook fanpage creations, but is quite essential for mobile users. Ensure that your business is listed in the right category.

Updating the Content

When it comes to optimizing content, you need to give relevant keywords and contents; you should ensure that your social website is getting frequent updates, in terms of content or news. You should be sharing the post from your blog or website, in order to give SEO the boost. Tweeting new content or updated news is suggested, as it helps Google to index your page faster. You can give your brand name in your social posts, so that the search engine can associate with the keyword used in describing the post.

Building Links

One of the main reasons that make your site to get ranked is quality links; if your site or blog is linked to a site with good page-rank and quality content, it would be a plus point for you. When quality websites are linked to your blog and vice versa, the more authoritative your site will be. A good authority site means higher SERP rank. If you’ve quality content, you would be automatically redirected to quality links that better your ranking. Use Pinterest to enhance your keyword and link building strategy. You can take some guidelines from SEOP.com that offer great variety of facilities, including SEO methodologies, and marketing strategies that suit the best for profit in business.

Create Google+ Local Listing

Create a Google+ business page and add all about and profile section, using the right keyword or phrase, describing your business. Google lets the page admin to add customized links within their profile, which you can use to link back to your blog, website, or any other social channel. You can as well create local page (which is quite different from business page), if you want to target local audience, who can connect with your brand’s physical location.

These tips would help you in improving your SERP ranking and sales.

The Importance of Right Typography Font for Logo Designing

Typography font is really useful when it comes to designing. It is used in almost every design project that people do. You can easily see it on the websites, posters, business cards, billboards, CD covers and many more things. Ones design can definitely not be complete without this aspect. Definitely, a logo also makes good use of the typography font. But is it extremely important to choose the right font? Or can one just look on how good it can appear? Is it the visual impact that matters? Or are there some other aspects which one needs to look into?

Designing a logo is certainly a challenge for designers on how it can confidently stand on its own in spite of all the other brands around it. Part of that challenge is how one will be able to choose the correct typography font for logo design. Using the right one is very necessary. Here are some of the reasons on why you need to use the right typography font for the logo designing.

For a good branding: Above everything else, the branding has to be the number one priority as it is the purpose of having a logo. By using the right font will make your branding much more effective. The logo will even be more recognizable and will serve its purpose really well.

It sends the right message: It is always critical that a logo can convey the right message to those having a look at it. No one would prefer to give a wrong impression as it would boomerang to the entire company. Therefore, it is important to use the right typography font for creating a logo, so that it can tell convey the users what it intends to tell them. It would not be good to be misinterpreted to be something else when it comes to branding.

It gives a major impact: You can also give a big impact with the right type, to all those who are viewing it. Apart from the visual impact, the logo becomes much more effective in the industry. Therefore, it creates a nice impact to the target audience for they can easily relate to the type that is being used. It is good to have a nice impact to the target audience because it is the time you will begin building trust to your brand.

It increases the appeal: The appeal will always be included in the top reasons. No one would prefer having a logo that does not look appealing. Therefore, create one not just with the right typography font but also with a great design. A good design can make the brand much more effective and successful for people prefer to go with those that looks pleasing than those that are badly done.

Uniqueness: Each and every logo design is unique, if it is not, then it won’t be able to give you a good branding. Some may mistake you as another business as it is similar to theirs. Using the right type will help you to make the logo very unique and also different. There are a lot of brands, sites and businesses across the globe. It is only through the logo design and nice branding where you can set a good name and reputation from the rest.

It is an attention grabber: A logo must get the attention of the target audience in order to drive them into what the business or website is offering. It has to create and impression in their minds so that they can easily decide that it belongs to you. One way of making it a crowd puller is by making use of a font type which is right for your company. Using the wrong one will only give a wrong impression. It can still get the attention of the audience but not for the right reason.

It shows the Industry you are from: There are a lot of industries that one company may belong. Your logo will convey the audience on what industry you are from just by the use of your type. It would be much different if the logo is for a design or arts company and for that of a sports company. Make sure that you know when to use the right designs, decorative fonts or cursive fonts. Let your type convey the audience what the company or site is.

It will get across the targeted audience: People who look into the website and the clients of your business will more easily be reached when your branding is great. Part of having a good branding is having a nice logo design with the right typography font. As you will be able to convey the right message well and also manage to make it look appealing, without a doubt, you will get the audience you want.

It brings in the trust: This is extremely important. No matter how nice your logo is and how suitable the type you have used, it will still be useless if you cannot get the trust of your audience. Winning the trust begins on your branding, this means that it includes your logo design. Design your logo well and it will help you reach your goals.

These are some of the reasons on why it is important to have right typography font for logo designing.